Description

Search Engine Optimization (SEO)

Did you know that Organic search yields the highest ROI among marketing channels? SEO continues to be crucial when it comes to ranking or competing for the top spot with other brands out there. It’s a cost-effective strategy that generates three times more leads than traditional methods.

Google’s updates significantly affect SEO strategies. The recent changes in analytics and the deprecation of third-party cookies impact content globally and a robust solution is required to overcome, compete and win.

“Investing in SEO drives sustainable growth.”

 At Stratify, we believe SEO is the backbone of online success. We focus on increasing your website’s visibility on search engines through a combination of on-page and off-page strategies, ensuring that your business ranks higher for relevant keywords.

SEO

How We Do It

  • Keyword Research: We analyze trending and competitive keywords relevant to your business.
  • On-Page Optimization: Optimizing your website’s structure, improving meta tags, and adding relevant content.
  • Content Creation: Creating blog posts, product descriptions, and landing pages centred around SEO.
  • Technical SEO: Ensuring the website is fast, mobile-friendly, and crawlable by search engines.
  • Link Building: We increase your authority by gaining high-quality backlinks from trusted websites.
  • Ongoing Monitoring: Using advanced tools, we track rankings and continually optimize your site based on performance.

What You Can Expect

  • Immediate visibility and brand exposure.
  • Measurable improvements in paid search traffic.
  • Higher click-through rates and conversions.

We ensure transparency, with regular updates and performance reports. We work with you to aim for gradual improvements in organic traffic, search rankings, leads and conversions.

What is SEO?

SEO is a long-term strategy focused on increasing your website’s visibility on search engines like Google. We optimize both on-page and off-page elements. We target specific keywords that help your site appear where potential customers are looking.

Why choose SEO for your business?

SEO is a long-term investment that yields continuous returns. It helps you attract the right audience organically, without relying heavily on paid advertising. Studies show that:

  • businesses that implement effective SEO strategies see 40% more website traffic and 30% higher conversion rates over time than those that don’t
  • businesses focusing on SEO experience a 6% conversion rate, and

about 75% of users never scroll past the first page of search results

Tools Used for Search Engine Optimization (SEO)

We utilize advanced SEO tools to enhance search rankings and optimize site performance, including:

  • Keyword Research Tools: SEMrush, Ahrefs, Moz
  • Technical SEO Tools: Screaming Frog, Google Search Console, GTmetrix
  • Content Optimization: Yoast SEO, Clearscope, Surfer SEO
  • Backlink Analysis: Majestic SEO, Linkody, Monitor Backlinks
  • Analytics & Reporting: Google Analytics, Ahrefs, Moz Pro

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