In the U.S., internet advertising revenue has grown by 10.8% year-over-year. This highlights the increasing reliance on SEM and underscores the importance of optimizing paid search efforts to capture consumer intent.
“SEM: Because being on the first page is better
than being lost in the search party!”
At Stratify, we run highly targeted paid ad campaigns to ensure your business gets immediate visibility in search engines through Search Engine Marketing (SEM). By managing paid search campaigns like Google Ads, we help you dominate both organic and paid search spaces.
What is SEM?
Search Engine Marketing (SEM) involves paid advertising on search engines to quickly drive traffic. This way your business appears at the top of search engine results for specific keywords. Unlike SEO, the results are instant with SEM. Search Engine Marketing is a method of gaining traffic and visibility from search engines through both paid and unpaid strategies. SEM, specifically, refers to paid ad campaigns like Pay-Per-Click (PPC).
Why choose SEM for your business?
With SEM, you can quickly generate leads and drive traffic to your website. Businesses using SEM typically see a 20-30% boost in traffic as soon as their campaigns go live. SEM is ideal for reaching your target audience fast and gaining visibility for key search terms.
Tools Used for Search Engine Marketing (SEM)
We leverage cutting-edge SEM tools to drive targeted traffic through paid search campaigns:
- Keyword Bidding Tools: Google Ads, Bing Ads, WordStream
- Ad Copy Tools: AdEspresso, SEMrush Ad Builder
- Campaign Management: Google Ads Editor, Optmyzr
- Analytics & Reporting: Google Analytics, Google Data Studio, Supermetrics
